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| Date: 15 & 16 September 2008. (Monday & Tuesday) |
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| Time: 9:00am to 5:00pm |
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| Time & Task Management At Work By Aaron Lee |
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Personal time management skills are essential skills for effective people. People who use these techniques routinely are the highest achievers in all walks of life, from business to sport to public service. If you use these skills well, then you will be able to function exceptionally well, even under intense pressure.
What's more, as you master these skills, you'll find that you take control of your workload, and say goodbye to the often intense stress of work overload.
At the heart of time and task management is an important shift in focus: Concentrate on results (the outcomes), not on being busy (the process)
Many people spend their days in a frenzy of activity, but achieve very little because they're not concentrating their effort on the things that matter the most.
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| Date: 16 & 17 October 2008 (Thursday & Friday) |
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| Time: 9:00am to 5:00pm |
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| Today's Secretary In Management By Aslini Abdullah |
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The Management Secretary of today is strongly positive, capable of carrying out responsibilities beyond her normal scope of duties, is widely travelled, has strong initiatives, is capable of stepping into an executive position, and is consistently upgrading herself.
As the management secretary is also a self-motivated person, she is able to overcome stress and solve problems strategically, and this is a great asset to any boss.
Being able to plan, organize and coordinate the workflow is another important function which she is able to do so effectively.
With the right skills, attributes and strategies, teamwork with any boss would be an enriching experience. |
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| Date: 20 & 21 November 2008 (Thursday & Friday) |
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| Time: 9:00am to 5:00pm |
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| Marketing & Brand Management Workshop By Kay Wong |
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Like it or not, we are all consumers and we are a consumption driven society. We have increasing needs, wants and demands. We desire more and different goods and services that add value to our lives. In exchange for these goods and services, we are willing to pay a price for it. Hence a market is created.
But in today’s modern market economy there is an explosion of choices – what product to buy, which service to choose, where to buy from and what price to pay.
Smart companies know that to survive in a rapidly changing economy, it has to become a marketing-oriented company. The smart company knows that marketing holds the key to meet consumer needs, while sales is only the end result of marketing. Marketing management is therefore a skill that the modern company cannot do without.
Smart companies also know that branding is a major component in marketing. Consumers choose products and services because of the brand and what it represents. If not for the branding of Sony, Toyota, Samsung and LG, Asian brands would not be what they are today.
This starter programme in marketing and brand management help you gain a powerful understanding of how marketing and branding can impact your company’s growth and profitability. |
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