Basic Public Relations (PR) Writing Workshop by Sharveswary (Sharves) Balakrishnan
Date: 7 & 8 December 2022 (Wednesday & Thursday)
Time: 9:00am to 5:00pm
Venue: The Armada Petaling Jaya Hotel (Near Asia Jaya LRT Station)
Introduction:
Overview : Writing is an essential skill in any work function. PR Writing is a delicately balanced skill that gives you the ability to strategies your content to be effective and influential for your readers. Common misconception is PR writing is not factual and is developed as we go depending on the announcements that need it. 

The truth is PR writing is a continuous process that starts with a good strategy, building the right messages for an annual comms plan and following it through with effective writing that protects and grows your brand/ company image 

This workshop is designed to give you a top to bottom view of PR Writing skills but at a very practical level. The workshop is based on the trainer's experience as a PR practitioner and examples provided in the materials are real case studies. This session will give ample opportunities for participants to test out the methods shared during the workshop of the training. 
Objectives:
- To develop the right strategy for your communications needs 
- To map angles that work for your business
- To mind map your ideas in a structured manner to ease the writing process
- To develop effective templates that can assist in your writing process
- To write impactful content that can influence your audience

Program Content:
Pre- Training Discussion
- What are the major writing challenges faced by the participants?

Module 1: Aligning Writing with Business strategy 
- Strategic direction is key to writing
- Understanding the early, intermediate and advanced need for content.
- Traditional and Digital- competing or complimenting?
- Pop-Quiz
- Crisis Communications Writing
- Group Activity: Build a content strategy from scratch

Module 2: Building a story
- 5W1H 
- Getting the right data
- Determining an effective flow
- Content Plot
- Main Characters
- Peak of story
- Mini-game

Module 3: Structure and Rules
- Rules for different types of PR writing formats
- Mini-assessment

Module 4: Live drafting
- Campaign based project work.
- To allow participants to draft materials individually for a mock campaign with the guidance of the trainer. 

Module 5: Writing for crisis
- A Live Demo
- To engage participants to prepare for potential crisis.
- To write for a mock live crisis situation.

Methodology:
Real case studies
Structured Templates
Quizzes
Group Discussions
Scenario mock ups
On-site writing exercises

Who Must Attend:
Communications practitioners
Corporate communication teams
Social media practitioners

Investment Fees:
RM1,590.00 (Including 6.00% Service Tax) per participant (Standard Fee)
RM1,400.01 (Including 6.00% Service Tax) per participant (Early Bird Fee, register by 02 December 2022)

Group incentive: Register 3 participants from the same organization, the 4th participant is FREE. (Buy 3 Get 1 Free)
Registration:
There are 3 methods to register for this training:
  1. Kindly click here for online registration. Register Now.
  2. Kindly download this registration form, and fill up all the particulars. Please fax back to +6-03-6270-9993. Click here to download Registration Form (177KB).
  3. Call us to register. Tel: +6-03-6270-9883.
Notes:
This Training Programme is HRD Corp Claimable Course *Subject to PSMB conditions.

Pembangunan Sumber Manusia Berhad (PSMB)HRD Corp Registered Training ProviderHRD Corp Claimable
We Are An Approved Training Provider Under HRD Corp Claimable Course With Pembangunan Sumber Manusia Berhad (PSMB/HRD Corp)