Online Training:- Public Relations (PR) 101 Workshop by Sharveswary (Sharves) Balakrishnan
Date: 10 & 11 January 2023 (Tuesday & Wednesday)
Time: 9:00am to 5:00pm
Venue: ON LINE TRAINING
Introduction:
Introduction: Public Relations or PR should be a key element of any business as it is modeled to effectively manage a company’s internal and external communication needs. More than just dealing with the media, any kind of communication that is intended for an audience must be planned and written in a way that can add value to the company’s brand or leadership. 

This is become more important in today’s digitally driven world where content is king. PR planning and implementations starts with a good strategy, building the right messages to guide your interactions with your target audience each year and leveraging on effective writing that protects and grows your brand/ company image,

This workshop is designed to give you a top to bottom view of PR for organizations / companies. Our courses are based on practical experience as a PR practitioner and reference to real case studies implemented by the trainer. This session will help companies with or without PR experience to enhance and deliver functional and result oriented PR initiatives. 

Objectives:
At the end of the workshop, participants will be able to:

- To develop the right strategy for your communications needs 
- To map your content effectively with a mid to long term plan 
- To mind map your ideas in a structured manner to ease the writing process
- To develop effective templates that can assist in your writing process
- To write impactful content that can influence your audience
Program Content:
Pre- Training Discussion 
- What are the major writing challenges faced by the participants?
- To understand their current issues and address it during the training. 

Module 1: What is Public Relations (PR)?
- Understanding the world of PR.
- Why is PR an important business asset?
- Branches of PR- what it includes?
- Reality vs Myth on PR
- Basic PR Set Up

Module 2: Building a Strategy
- Audit
- SWOT
- Needs Analysis
- PR Possibilities
- Objective
- Audience Segmentation
- Identifying the Right Messages
- Build a Strategy

Module 3: Structure and Rules
- Rules for different types of PR writing formats
- Mini-assessment

Module 4: Different Layers of Public Relations (PR)
- Media Relations
- Social Media
- On-Ground Communication
- Internal Communication
- Stakeholder Communication
- Regulatory Communication 
- Crisis Communication

Module 5: Basics of preparing for Crisis
- Understanding Crisis Possibilities
- Basic Crisis Preparation
- Communicating Rules during Crisis


Methodology:
Lectures
Real case studies
Structured Templates
Quizzes
Group Discussions
Scenario mockups

Who Must Attend:
- Marketing teams
- Communications teams
- Office teams
- Social media teams
Investment Fees:
RM1,590.00 (Including 6.00% Service Tax) per participant (Standard Fee)
RM1,400.01 (Including 6.00% Service Tax) per participant (Early Bird Fee, register by 06 January 2023)

Group incentive: Register 3 participants from the same organization, the 4th participant is FREE. (Buy 3 Get 1 Free)
Registration:
There are 3 methods to register for this training:
  1. Kindly click here for online registration. Register Now.
  2. Kindly download this registration form, and fill up all the particulars. Please fax back to +6-03-6270-9993. Click here to download Registration Form (177KB).
  3. Call us to register. Tel: +6-03-6270-9883.
Notes:
This Training Programme is HRD Corp Claimable Course *Subject to PSMB conditions.

Pembangunan Sumber Manusia Berhad (PSMB)HRD Corp Registered Training ProviderHRD Corp Claimable
We Are An Approved Training Provider Under HRD Corp Claimable Course With Pembangunan Sumber Manusia Berhad (PSMB/HRD Corp)