Online Training:- Becoming A Spokesperson Workshop by Sharveswary (Sharves) Balakrishnan
Date: 8 & 9 February 2023 (Wednesday & Thursday)
Time: 9:00am to 5:00pm
Venue: ON LINE TRAINING
Introduction:
Overview : Any business size is represented by its key spokesperson, generally the founder or an individual in the Management position. The spokesperson is a decision maker and responsible to manage the ups and downs of the business effectively. Many appointed spokespersons are subject matter experts but shy away or hesitate when it comes to dealing with media- be it traditional or digital. Preparation ensures half the work is done and interacting with any kind of audience, online and traditional media becomes smoother when the groundwork is strong. 

This workshop is designed to highlight all the key aspects of becoming an effective spokesperson who can manage the different types of media approaches that have developed over the year including, formal approaches like media briefings, interviews and comment requests or informal methods like ambush, door -stop or digital follow up requests. 

Participants will be able to understand the nature of the media, their tactics in gaining stories and the right strategical moves you can adopt to deal with them. 

Objectives:
- To prepare the senior management to communicate effectively with internal and external stakeholders.
- To equip trainees with valuable theoretical knowledge and practical experience to manage verbal and non-verbal interactions with internal and external stakeholders.
- To enhance preparedness in dealing with the media based on mock up scenarios.

Program Content:
Pre- Training Discussion
- What are the current preparatory materials for spokespersons in the company?
- To understand their current issues and address it during the training. 

Module 1: PR vs Media Relations
- What can PR do for you?
- Good PR vs Bad PR
- Reaching your stakeholders
- Media Management
- Media PR Tools
- Get to know the media
- Golden Rules for Media Management

Module 2: Key to Personal Branding
- What is personal branding?
- Key to Personal Branding
- Benefits of Personal Branding
- Laws of Personal Branding
- Responsibilities that come with Branding

Module 3: Branding Communications
- Branding for the company
- B2B branding
- Brand Management
- Role of spokesperson in representing brand

Module 4: Managing World of Social Media
- Platforms and Audiences
- Role of spokesperson in social media
- Addressing digital crises

Module 5: Mock Up
- To engage participants to prepare for potential media engagements.
- To demonstrate the different media methods in getting news. 

Methodology:
- Audit existing communications structures to prepare spokespersons
- Lectures
- Case Studies
- Mock-Up

Who Must Attend:
C level management
Middle management 
Communications practitioners
Corporate communication teams

Investment Fees:
RM1,590.00 (Including 6.00% Service Tax) per participant (Standard Fee)
RM1,400.01 (Including 6.00% Service Tax) per participant (Early Bird Fee, register by 03 February 2023)

Group incentive: Register 3 participants from the same organization, the 4th participant is FREE. (Buy 3 Get 1 Free)
Registration:
There are 3 methods to register for this training:
  1. Kindly click here for online registration. Register Now.
  2. Kindly download this registration form, and fill up all the particulars. Please fax back to +6-03-6270-9993. Click here to download Registration Form (177KB).
  3. Call us to register. Tel: +6-03-6270-9883.
Notes:
This Training Programme is HRD Corp Claimable Course *Subject to PSMB conditions.

Pembangunan Sumber Manusia Berhad (PSMB)HRD Corp Registered Training ProviderHRD Corp Claimable
We Are An Approved Training Provider Under HRD Corp Claimable Course With Pembangunan Sumber Manusia Berhad (PSMB/HRD Corp)