Many companies have fantastic products, a great team of people, and provide excellent customer service – and yet competitors seem to always have the upper hand. Sounds familiar?
The fact is this: Everyone in your business, who has anything to do with your customers, needs to know how to sell. If they don't have the right marketing & selling skills, you’re throwing cash out of the window.
What’s the point in spending another penny on brochures, advertising and websites if your team doesn’t know how to get people to buy?
If you want to stop losing sales to competition then you've got to sharpen your professional selling skills, and make sure your people demonstrate positive selling skills behaviors – all the time.
It’s one thing to provide knowledge and enhance selling skills levels – but without the right attitudes and beliefs supporting these, it’s unlikely that results will last.
At the end of the workshop, participants will be able to:
• Make the transition from a product to marketing & sales consultant culture
• Improve customer profiling process
• Create and leverage customer relationships
• Dramatically improve need identification and solution development
• Increase the effectiveness of customer management techniques
• Increase understanding of the customer’s behavior in the sales process
• Develop Psychology sales process
• Improve personal motivation and help salespeople to recognize opportunities
• Provide cutting-edge sales consultant skills to improve closing ratio
• Gain a better understanding of how much control we have over our results
• To improve our sales performance
• Identify and sharpen the criteria of professionalism of sales person
• Hone existing skills and develop new skills
• Build long-term and profitable relationship with the customer
• Develop trust and understanding with the customer
• Differentiate a salesperson from his or her competition
• Cope with today's tougher and changing marketplace and develop yourself a professional
• Simply, enjoy selling
• Sales consultancy Skills
• Handing tough customers
• Realize why effective communication is vital to success as a sales manger/person
• Be aware of current corporate selling approached and strategies
• Discover and understand own thinking preferences as a sales manager/person
• Helping sales people strategize their sales efforts - Roadmap to lead each sales person's sales efforts to successful completion closing sales
• Preparing problem solving consultative selling approaches
Module 1: The Truth about Success In Marketing & Selling
• Being Strong vs. Being Consistently Chosen: Why people buy from you
• The truth about trust: How to make sure your customers trust you
• How to communicate customer care
• How to build relationships that lead to a sale
• How to leverage those relationships into closed deals
• Positioning techniques of the top 3 percent: It’s not who you know, it’s who knows you
• Effectively explaining the value of your service: How action and adaptability create opportunity
• Your role: Helping people get what they need
• Developing advocates: How to build long-term relationships in the community
• Keeping your customers/prospects connected so they don’t shop around
• Belief systems create our experience: Igniting yourself motivators
Module 2: Master the art of Psychology of Selling
• What is Psychology of Selling
• The components of Psychology of Selling
• Consultative methods and strategy
Module 3: Understanding current corporate selling approach.
• The 21st Century selling approach
• The current customer behaviors
• How to create a winning strategy
Module 4: Building long term profitable relationship.
• Building Win-Win relationship
• Build long term commitment
• Apply reciprocal sales
Module 5: Relating Skills
• Master the 4 skills to build trust
• How to deal with Indecisive stallers
• How to deal with Complainers
• How to deal with customers who want everything
• How to give and gain clarity in difficult situations
Module 6: Discovering Skills
• Learn to use Fact-finding and Feeling –finding questions
• Goal setting and time control: How to control your time and efforts
• The fine art of follow-up: Creating and using a repeatable process
• How to develop an easy-to-maintain prospect-to-customer process
• Day-to-day customer management: Asking the right questions: Mastering the magic of POQ and FOQ in communication
Module 7: Advocating Skills
• Relationship Selling
• Getting customers to become your ambassadors
Module 8: Supporting Skills
• Asking the right questions: Mastering the magic of POQ and FOQ in tele-communication
• Dealing with people who are slow to make decisions
• Determining the strengths and weaknesses of your competition
• Diplomatically planting seeds of doubt concerning competitor services
• How to lead them down the path of a sale
• Handling objections
• Overcoming price objections
• Asking for the business: The method of gaining agreement
• What to do when you can’t get the deal: Secret of the top 3 percent
An interactive approach which incorporates the following:
• Role-plays
• Group discussion
• Self-assessment exercises
• Group presentation
• Activities in relation to topics discussed
There are 3 methods to register for this training:
- Kindly click here for online registration. Register Now.
- Kindly download this registration form, and fill up all the particulars. Please fax back to +6-03-6270-9993. Click here to download Registration Form (177KB).
- Call us to register. Tel: +6-03-6270-9883.
Notes:This Training Programme is HRD Corp Claimable Course *Subject to HRD Corp Terms & Conditions.
We Are An Approved Training Provider Under HRD Corp Claimable Course With Human Resource Development Corporation (HRD Corp)