This program is specially designed for sales professional to improve their sales and rapport building with customers by using the wisdom of Sun Tzu’s Art of War . Sun Tzu said : Know yourself and know your enemy ,100 battles and 100 victories.

Participants will learn ancient powerful skills to understand clients’ behaviours and build relationship and close the sales more powerfully. This program is aimed to bring out the best in every participants. It will make the participants hungry for sales and eager to meet their sales target. Participants will be able to learn the strategies on how to sell to different customers . This program helps to break into new accounts. They will learn the latest techniques to present to their clients effectively as Sun Tzu said :Winning without fighting is the best strategy.

At the end of the training program, participants will be able to :  

- Develop Sun Tzu’s profitable ,long term business relationship strategy with customers
- Sell products more competitively
- Increase long term profitability
- Break into higher net worth sales and key accounts
- Apply psychological selling skills
- Tailor your presentation to suit customers’ behaviours
- Learn the skills to manage customers

Module 1: Introduction to Sun Tzu’s Methodology of Selling
- The components of Sun Tzu’s Art of selling
- The Sun Tzu’s process of selling to corporate and high end customers

Module 2: The Oriental Art of Behaviourial Analysis
- The 2 keys to human motivation in buying
- The strategies manage customer’s style

Module 3: The Sun Tzu’s Lost Art of Building Trust Skills
- The process to build trust
- The art to enhance rapport
- Strategies to create a good relationship

Module 4: Sun Tzu’s Art of Effective Communication
- Learn art to communicate effectively
- The Sun Tzu’s Art of Questioning ,Listening and Summarizing
- How to confirm the needs

Module 5: Master The Sun Tzu’s Presentation Skills
- What every sales consultant should know about the art of presentation
- Common Mistakes in presentation
- Maximizing the effect of powerful presentation

Module 6: Overcoming customers’ concerns the Sun Tzu’s Methodology
- Master the process of closing
- The art to handle objection
- Make service a key closing point

Apart from lectures the following will be incorporated:
- Group discussion
- Role plays
- Self-assessment exercises
- Games and activities in relation to the topic discussed

All Staffs Involve in Sales

RM1,988.00 (Including 8.00% Service Tax) per participant (Standard Fee)
RM1,788.00 (Including 8.00% Service Tax) per participant (Early Bird Fee, register by 11 August 2026)

Group incentive: Register 3 participants from the same organization, the 4^th participant is FREE. (Buy 3 Get 1 Free)

There are 3 methods to register for this training:

1. Kindly click here for online registration. Register Now.
2. Kindly download this registration form, and fill up all the particulars. Please email back to customerservice@trainingzone.com.my. Click here to download Registration Form (69KB).
3. Call us to register. Tel: +6-03-6270-9883.

Notes:
This Training Programme is HRD Corp Claimable Course *Subject to HRD Corp Terms & Conditions.