Sharves Bala is a graduate from Universiti Sains Malaysia with a Bachelors in Communication (Hons). Her career till date has been in the Public Relations industry starting with Financial PR overseeing analysts’ briefings and media briefings for Annual General Meetings. Her next stint was with Citrine One Sdn. Bhd. where she spent 13 years advancing her career from a Senior Marcomms Executive to Managing Partner of the firm.
Her years with the agency saw her working with a multitude of industries including, enterprise technology, consumer technology, music and entertainment, property, talent recruitment and more. Her skills were also developed further from writing to client management, event management, media management and crisis communications management.
Her journey with crisis communications started when Citrine One began specializing in the field in the year 2018. She has supported crisis communications projects for the agency in different capacities including writing, media liaison and client management. She worked on numerous crisis communications project for the 3 years with the agency and has conducted public surveys and research on the effective crisis communication in different fields in Malaysia.
Sharves began her training journey 5 years ago through in house employee training and coaching several clients at the CxO level in effective communication with media. She helped them enhance their role as a spokesperson and deliver effective stories to the media. She has also conducted in-house training for clients on retainer for effective PR delivery, writing and social media content development.
This passion for training was further developed when she completed her TTT training as required by HRD Corp to conduct public trainings. Since her certification, she has delivered numerous courses related to communication including Effective PR Communication, Advance PR Writing, Crisis Communications Management, Stakeholder Management During Crisis, Hands on PR Writing and Strategic Planning for Communications.